I install these lights behind my TV so that the light strip can double as a wall washer. At the brightest setting, bouncing the light off the wall actually fills the room (10'x12'). The best part is the COB light strip, while it does get warm, it's no where near being as hot as a 65W light bulb that I had as a wall washer previously. In fact the COB light at 25% feels about as bright as a 65W bulb. So at 100%, the light strip is pretty bright.
The included remote receiver and the power adapter is very low profile so they're very easy to hide.